A Legacy of Innovation and Impact

I have spent over forty years in entrepreneurship and international business, and the work I care about most is the work I do now.

As Managing Director of WCA GLOBAL™, I lead a firm that provides procurement, audit and shipping solutions to global corporates — but the heart of what we do is with small and medium enterprises. I hold a Certified Quality Auditor credential from the Bureau Veritas Group, and I apply that expertise in quality systems, ISO certification and intellectual property to deliver measurable value to clients and partners.

SMEs are the backbone of the global economy, and they face a particular set of problems: complex markets, international standards written for larger organisations, and the need to compete on quality with a fraction of the resources. My conviction is simple — size should never limit success. Everything we build at WCA GLOBAL™ and Certify.cx™ exists to close that gap.

Beyond the businesses, I mentor start-ups and ventures across the Middle East and Africa, regions that hold enormous opportunity alongside real challenges for growth and innovation. I serve on the board of The Station Media & Production, a media and online marketing company. I have contributed to publications and exhibitions on ethical business practices, ecommerce, supply chain, manufacturing and media.

I hold a BA in Public Administration from the American University of Beirut.